Sucieta director Jim Li’s passion for tailoring and suiting first began in 1994 when he took on a management position at Loro Piana’s flagship store in Shanghai. His days were spent between the store and the Heilong Tailor Manufacturers: Loro Piana’s long established partners. He was soon overseeing the entire process from factory to customer.

In 1996 Jim decided to set up his own tailoring store, Libre Dauphin, in the prestigious five-star Jing Jiang Hotel. In order to operate Jim established and ran his own tailoring workshop, employing 30 staff members and once again overseeing everything from workshop to client.

In 1997 Jim had the opportunity to visit Milan, where he spent his time at the Lanificio Cerruti 1881 Mill and Manufacturing factory. He was quick to notice a distinctive Italian tailoring style, which combined the classic construction methods of the English tailors with the edgier Italian fashion flair.

Realising that his true interest lay in the Italian tailor’s fashion forward approach to suiting, Jim decided to sell Libre Dauphin and set up the Sucieta brand. His vision was to bring consumers cutting edge fashion, using the finest construction methods. All suits were made with a full woven horsehair interlining, but the overall point of difference was to take a more fashion forward approach to fabrics and designs, as opposed to the classic and somewhat dated styles offered by many bespoke tailors. Jim used his vast knowledge of the European fashion industry to design each new range, offering collections of both ready-to-wear and made-to-measure suiting.

In 2005 Jim visited Australia, noticing that many Australian men were wearing fused ready-to-wear suits. It was then that he identified a gap in the Australian market for fashion forward, affordable, superior quality full-canvas suiting, In 2009 Jim opened the Sucieta Australia showroom in Melbourne. Today we remain proudly committed to his vision, offering suits made using the finest full-canvas construction methods and exclusive fabrics from Europe’s top mills to satisfy the demands of the Australian customer who is committed to personal style.